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CJP: Er gebeuren dingen in de zomer…

CJP is de culturele jongerenorganisatie van Nederland. De organisatie staat vooral bekend onder jongeren als ‘die pas voor bioscoop-korting’. Lisa Mosmans en ik ontwikkelde een creatief concept om jongeren bewust te maken dat er in de zomer ook met korting van cultuur genoten kan worden.

Het concept baseert zich op de associaties die gemaakt worden bij het horen van woorden. Aan de hand van vier woorden wordt het gevoel overgebracht wat het festival of event te bieden heeft, gevolgd door een bewustwording dat er ‘dingen gebeuren in de zomer’. Het concept is door CJP zelf doorvertaald naar een campagne, dat in de zomer van 2017 on- en offline is gelanceerd.

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